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Deepening customer relationships with banking services for Afterpay

Creative and experience leadership for Westpac’s first commercial banking-as-a-service partnership with Australia’s leading buy-now-pay-later platform.

Helping Afterpay deepen their relationships with customers through the delivery of transactional banking products and services.

The Afterpay transactional banking proposition will leverage Westpac’s BaaS platform, Parsifal, to deliver everyday banking products and services to Afterpay customers.

I am currently focussed on working with teams across Parsifal/Westpac and Afterpay to create a series of unique customer value propositions for testing and refinement before moving into the development of the final release scheduled for Q1 2021.

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